The Secret of Selling on Billionaires’ Row: Why Luxury Staging is Key to Success in New York
The Secret of Selling on Billionaires’ Row: How Luxury Staging Transforms New York Real Estate Billionaires’ Row in New York City is home to some
The penthouse duplex at 15 W. 96th Street is not just any luxury property—it’s a star in its own right. Featured in the upcoming season of Owning Manhattan on Netflix, this Upper West Side gem exemplifies the art of blending sophisticated design with the vibrant energy of New York City.
Read the full New York Post article here.
Quadra was honored to stage this breathtaking home, enhancing its allure for prospective buyers and ensuring it stands out in a competitive market.
Located steps away from Central Park, this 4,380-square-foot penthouse boasts five bedrooms, 4.5 bathrooms, and a 432-square-foot private terrace with unparalleled views of the city skyline and park. The property, part of the exclusive Fifteen Off-the-Park development, was designed to merge elegance with functionality—qualities we brought to life through our strategic staging.
What Makes This Property Stand Out?
From the moment you step into the private elevator landing, the penthouse impresses with its high ceilings, oversized windows, and meticulously designed interiors. Quadra’s staging elevated these architectural elements, creating a warm and inviting space while maintaining its luxury appeal. The spacious great room, with its stunning terrace access, was furnished to emphasize both its entertaining potential and its intimate charm.
Upstairs, the primary suite offers breathtaking Central Park views, a sitting area, and a spa-like bathroom. Quadra’s thoughtful staging highlighted the flow of natural light and the serene atmosphere, ensuring potential buyers could immediately envision themselves at home.
Quadra’s Role in the Penthouse’s Appeal
At Quadra, we specialize in staging homes to showcase their full potential, and this penthouse was no exception. Our team carefully curated furniture, decor, and accessories to complement the property’s unique features, creating a cohesive aesthetic that appeals to discerning buyers. Each piece was selected to enhance the open spaces, architectural details, and luxurious finishes.
Our goal is always to maximize the property’s market value by creating an emotional connection for prospective buyers, and the results speak for themselves. The penthouse is now listed for $15.99 million—a stunning showcase of luxury and design.
Explore the Penthouse
This extraordinary penthouse is listed by Nile Lundgren and Serhant. For more details on the property, visit the official listing on StreetEasy.
Learn more about the penthouse’s starring role in Owning Manhattan by watching Season 2 on Netflix.
Contact us to discuss how we can assist you in increasing the value of your property and reducing the time it spends on the market. We would love to help.
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